There are two elements that need to be considered when planning a radio campaign: the cost of the production, and the cost of the airtime.

For an airtime schedule, or a production quote, please fill out the form below, we will get back to you within 24 hours, or give our Radio experts a call on 020 3667 5130.

The creative process can be a lot of fun, however that can change if your advert fails to get a response. To make sure your advert works you must, at the very least, carry a "coherent message" so listeners understand what you’re offering. The production must portray the correct "brand values" for whatever market or audience you're trying to target.

Guerillavision keep things totally transparent. Like anything, the more you spend the more you get and within our company there are 3 chargeable areas of production.

Pre Production – Creative Ideas, Scripts, Research, Planning, Casting, Budgeting, Scheduling and Pre Clearance.

Production – Studio, Music Composition, Voiceover Record

Post Production – Audio Dubbing, Mastering, RACC Clearance and Delivery.

Sometimes our clients have brilliant ideas, in other cases simply goals and therefore we come up with a market strategy and create a range of ideas to choose from.

Each time we produce a creative from scratch we learn your business, assess your industry and apply our knowledge of Raido advertising to create a targeted commercial that gets results.

How is radio bought?

Radio airtime is bought, for the most part, by CPT (cost per thousand). This means that you will pay an agreed amount, for every thousand impacts that the radio station delivers.

For example, if the agreed CPT is £2.50 and you agree to purchase 1,000,000 impacts, the price that you will pay will be £2,500.

Each individual station will charge a different CPT depending on their pricing structures. If you'd like a quote, get in touch.

Using this method of trading, advertisers of all sizes can get promote themselves on the radio.

Local campaigns can start from as little as £1,000 and National campaigns from £40,000 all depending on your marketing objectives.

How is radio measured?

The number of people listening to each advert is calculated by RAJAR. Respondents are asked to complete a one week diary showing all of the stations they listened to, for at least 5 minutes, recorded in quarter hour time blocks.

This information is then consolidated, revealing demographic breakdown, weekly reach and listening hours, for all stations.

These listener numbers are what are used as the basis for trading across all of the commercial stations in the UK.

Our team are experts in planning and buying radio campaigns. If you'd like to discuss your options, contact us here, or to speak with one of the team, call 020 3667 5130.