How is radio bought?
Radio airtime is bought, for the most part, by CPT (cost per thousand). This means that you will pay an agreed amount, for every thousand impacts that the radio station delivers.
For example, if the agreed CPT is £2.50 and you agree to purchase 1,000,000 impacts, the price that you will pay will be £2,500.
Each individual station will charge a different CPT depending on their pricing structures. If you'd like a quote, get in touch.
Using this method of trading, advertisers of all sizes can get promote themselves on the radio.
Local campaigns can start from as little as £1,000 and National campaigns from £40,000 all depending on your marketing objectives.
How is radio measured?
The number of people listening to each advert is calculated by RAJAR. Respondents are asked to complete a one week diary showing all of the stations they listened to, for at least 5 minutes, recorded in quarter hour time blocks.
This information is then consolidated, revealing demographic breakdown, weekly reach and listening hours, for all stations.
These listener numbers are what are used as the basis for trading across all of the commercial stations in the UK.
Our team are experts in planning and buying radio campaigns. If you'd like to discuss your options, contact us here, or to speak with one of the team, call 020 3667 5130.