Media Planning is about more than just reaching the right audience with the right message.
Our planning model ensures that we have a 360 degree understanding of our client's target audience before we consider any specific media.
This rigorous process gives us the best possible understanding of how, where and when to reach the target audience. Such good understanding of the audience forms a solid foundation from which to generate the media strategy and decide media choices.
Fresh and innovative ideas are very important to us, but not at the expense of results. Every proposal and media solution is subject to a feasibility check, which we are happy to send to the client with the proposal.
Once we have created the media plan, we can put you in touch with the right creative agency, who are the people who actually make the advert. We then begin the negotiating process to get the adverts on the radio. This is media buying and you can find out more below.