YOU’VE JUST FOUND THE UK’S
LARGEST INDEPENDENT
RADIO ADVERTISING AGENCY

RadioAdvertising.co.uk is operated by RadioWorks, the independent, impartial and informed agency that aims to give all businesses – regardless of size – the information they need to make advertising on the radio a success.

This site and our sister sites tvadvertising.co.uk, digitaladvertising.co.uk and pressadvertising.co.uk have been designed to give you the essential knowledge so you can start advertising your business on radio, online, on TV and in press.

We know that radio builds brands and is an important part of the media mix. As channel specialists our expertise ensures that when you work with us booking airtime on commercial stations is simple. From start to finish and beyond, we will be as involved as you need. Get in touch with us today and we’ll work with you to assess the best radio advertising solution for your business.


Getting Started

We've helped hundreds of businesses launch on radio and because we’re planning and buying radio every day, we know the ins and outs of the market better than anyone else. We can take care of everything in just one phone call.

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Media Planning & Buying

Media planning is about more than reaching the right target audience with the right message; it's also about knowing how to make your budget work smarter. Years of experience in radio means our campaigns are always effective.

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Radio Advertising Costs

Radio advertising is bought on a cost per thousand basis, meaning that the advertiser pays an agreed amount for every 1000 impacts delivered. Advertising on the radio is one of the most cost-effective ways to promote your business.

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HOW TO MAKE A RADIO AD

Once you've booked your campaign, it's time to make your ad. Creating a radio advert that delivers a message is simple; however, producing something memorable that resonates with your audience and carries your message clearly, is an art.

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Michael Charnley-Heaton
Founder & Group CEO
RadioWorks

There is no simple formula or secret to how radio advertising works, it has to be based on a combination of many things. The airtime schedule and creative message are obviously paramount, but choice of stations, dayparts, position in break, frequency of repetition, strength of message or offer (what you say, how you say it and how many times you have to say it), are all capable of making or breaking a campaign.

Nothing beats experience and when you've worked in radio for as long as I have, you develop the sixth sense you need to get results and ROI for your clients.

Sample Radio Ads


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